Brief | Michael Yaroslavsky

Hi Michael!

here are some questions that will help us understand the project and desirable results the best we could.

Please take your time and give special attention to the answer, and don't be afraid of the details and anything that comes to your mind and could be helpful!

Questions about the project

Tell me briefly about the project. What is it about?

What do you sell?

What exactly brings you money and should be sold through the website

What is your unique proposition?

what you do that others dont / what's special about working with you?

Where geographically do you provide services?

(ex. New York / Tri-State area / USA / Worldwide)

What is the brand name of your business / is it just your name?

Questions about the client

What problem do you solve for your client?

Who is your client? Please indicate their age as well

Describe your PERFECT client:

Questions regarding competitors

Who are your competitors?

How are you different from them?

What are their weak sides and your strong sides?

Do any of your competitors have websites?

please list the links

Questions regarding the website

What kind of traffic are you expecting on the website?

cold/warm/hot. whether you need to sell an idea or sell you as the realizer of that idea

What purpose should a website serve?

Customer attraction / lead generation / image popularization / sales increase

What is the conversion action that is expected from the customer?

(buy / leave a contact / download a file, etc.)

Any style or color preferences?

if there are any sites you like visually - attach links

Are there any specific things you 100% would like to see on the site?

if there are none - its ok

do you have reviews that we can list?

or can we get the reviews?

Are there sucsesful cases we can show?

When do you expect website to be ready?